We want to delight our customers, right?
And you want to differentiate your retail brand from the others. So you go the extra mile. You encourage your staff to be friendly and welcoming - but not too pushy. Ok, but how about engaging with your customers when they are not in store?
You engage personally. You deliver your content to your customer when it is relevant, timely and contextual. And the best way to do that is leveraging both the context (categorisation) and timeliness (when the customer is close to the store) at the same time.
And - how do you do that?
Well the answer is … Marqa! A personalised mobile marketing platform that allows you to provide information to customers leveraging micro-location (like a virtual billboard) and categorisation.
What is this micro-location?
Well - it is a small area. So this means that you as the retailer can send out your messages to the customers within the small area / micro-location - so that they receive the message when it is relevant and timely. For example, you might define one of these micro-locations around your store, so that when someone is within a short distance (say 100m) from your store, then they get a notification to say “hey, we have a deal today that is … “.
Want to try it out?
Head back to the retailer.marqa.co web page and click on the “Get started - It’s Free” button - and off you go.
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